Our logo is a representation of our promise to our stakeholders, the community and our staff. The new 鶹master brand logo honors the legacy of the previous logo by including the profile and sunburst as the visual anchors. Instead of the profile and sunburst being set within the “D,” the letter is now free standing and to the right of the wordmark “Dallas Independent School District.”
To standardize and maintain the integrity of the 鶹brand, new identity standards have been established for all central staff departments. In lieu of individual logos, departments will now identify themselves by linking their department name to the district’s logo. Two approved formats are available for use as department identifiers: